Business Communication : Scenario - Business Management

Internal Code : MAS6094

Business Management

SCENARIO: Understand different types of business information Pink Lady® apples is the development of plant breeder, John Cripps’ cross of Golden Delicious and Lady William apples in 1973. Named for its ‘beautiful blush’, the Pink Lady® apple has developed over time and across regions, from Europe, South America and from South Africa to Oceania with their orchards being among the finest in the world. But it has taken much work and advertising to get to its current standing. You have been asked to develop this product or another company of your choice Question : Explain different types of business information, their sources and purposes. In order to do this, you need to investigate Pink Lady® or another company of your choosing and explain the different types of information that are being used (such as verbal and written), where this information originates and its purpose when it undertakes a campaign.