Business Communication Skills: Report Writing Assignment

Internal Code:MAS138

Report Writing Assignment:

Question: 1. Choose an organisation (a real one) 2. Digital Communication Platforms (DCP) (a) Social Network Platforms (e.g., Facebook, Twitter, Google Plus, LinkedIn). Yammer (internal) (b) Content Publishing Platforms (e.g., YouTube, Blogs) (c)Websites (d) Search tools (e.g., Google) (e) Email Lists and e-newsletters (f) Analytics tools (e.g., Seismic, Hootsuite, salesforce) (g) Mobile 3. The purpose /aim of the digital communication platform for the organisation 4. How will this DCP help the organisation 5. Who is the target audience 6. What are the key tools and platforms are you going to use (see above) 7. What approach are you going to take to leverage these platforms to get the results you are seeking to get (e.g., share and like on Facebook; invite your target audience to a group on LinkedIn, retweet Twitter updates). 8. How you will appropriately deal with cross-cultural communication issues? 9. What changes need to be made to the organisational design, and allocation of resources to implement and maintain this DCP? Staffing requirements. 10. Prepare internal guidelines for staff on how to use this DCP (e.g., to handle customer complaints, negative and positive feedback, PR successes and disasters). The guidelines should cover key aspect of cross-cultural sensitivity.