ANALYSING A SPREADSHEET AND PRESENTING A BUSINESS REPORT
Porpoise Swim School is a ‘learn to swim’ centre located in the Northern suburbs of Melbourne. Regina Sharky owns the swim centre. Regina teaches a number of the swim classes herself and enjoys this aspect of her work. She also handles bookings, accounts and organises the swim teaching roster for the six long-term casual teaching staff she employs (pay rates have been determined by both age and qualifications). She also employs a receptionist who works on an hourly rate whenever classes are being held. The swim school offers a range of swim programs for infants and children. Classes are booked for the entire term. The cost per term is dependent on the number of weeks in the Victorian school term. Parents are requested to pay fees in advance. If fees are paid in full before term begins customers receive a discount.
Earlier in the year, Regina was becoming increasingly concerned that her business was behind budget. In an effort to improve profitability she conducted research into the type of classes offered by successful swim schools in other areas. Based on this research she has introduced two new class types into the term three schedule. (Penguin and Dolphin) She has also introduced a number of Saturday morning classes and has recently employed a new experienced swim teacher, Rachael Potter. Although Rachael is paid a higher rate she is more qualified and has greater experience than other staff. Regina is hoping that these measures have encouraged new customers to her swim school and will improve the profitability of her business.
Regina has set up a spreadsheet. She has asked you to complete any relevant calculations and to use excel ‘tools’ to analyse the data she has given you. She then requires you to provide a business report with regards to the effectiveness of these measures and suggestions regarding how she should structure the timetable in term four. She realises there are other factors that may impact the results of the data. At least two additional factors should be considered and discussed before you make your recommendations.
A spreadsheet has been provided for you.
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