Business Environment - SWOT Analysis - Integrate Marketing Theory - Management Presentation Assessment Answer

Assignment Task:

SWOT Analysis Management Presentation Assessment Answer

Assessment Task One

Overview of the Assignment

Marketing, as you will learn this semester, is a very purposeful activity. It’s no accident that you, as a consumer, are exposed to the Marketing communications you see every day across numerous channels. Behind these messages and campaigns, notably those that target the correct consumers and are well-executed, is a huge amount of research. Marketers draw on information from a variety of sources to develop a clear understanding of the value their product or service provides, how to reach their target market, and how changes in the environments will impact their marketing efforts. 

This information can be uncovered by conducting a Situation Analysis, which is designed to identify trends within the Microenvironments and Macro-environments to better understand the current business environment, customers and the business’ capabilities. Another approach and the one adopted for this assignment is to instead use a SWOT Analysis to really focus on the key areas a business should be focusing on in moving forward with their new product or service. 

The purpose of this assignment is for students to write a marketing report and give a presentation using the SWOT Analysis as a point to step off from. Groups will begin by selecting a business, either one they are familiar with, one they work for or, if you are wanting to pursue a more entrepreneurial path, a side business you have launched. The group will then identify a new product that the company is going to launch (it doesn’t have to be ‘new to the world’, but at least new to the company). This product should be congruent with the company’s image and align with its current offerings. Such an assignment is designed to meet a number of objectives:

•    Demonstrate your understanding of Marketing theory and its application in practice
•    Integrate Marketing theory with research to provide an in-depth discussion of the relevant marketing environments
•    Apply what is being learned in this course directly to a real-life example you may be invested in
•    Create a deeper understanding of the content from the course as it relates to the assignment

Assessment Task Two: Presentation 

The aim of the presentation component of this assessment is for students to share, in a professionally-styled delivery, their assignments with their peers. The presentation should follow a similar structure to the report, with students focusing on the key information from their assignments, adequately explaining the research behind the assignment and justifying the suggestions being made. Imagine you are part of a Marketing team actually pitching your research and strategies for the new product. All students should have an equal part in developing and delivering the presentation. 

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