Business Ethics & Sustainability - "The Major Success Factors of Social Innovation in Modern Tourism Industry"

Internal Code : MAS4819

Assignment Topic: "The Major Success Factors of Social Innovation in Modern Tourism Industry"

Scenario :  A major international business magazine - HBR (Herbert Management Review) - has contracted you to write a ‘profile’ article on either a social enterprise OR a sustainable tourism business OR a special topic. They believe there are some really interesting organisations or topics that would be of interest to local and overseas readers. Alternative #1 - note on social enterprises (for further details see Topic 9): Social enterprises are businesses established by entrepreneurs with an emphasis on human values rather than just profit. They are not charities or welfare agencies, but seek to achieve social change by having an economically viable business model that services societal needs while drawing support from the community. Some Australian examples (there are many also in Malaysia and other countries): the MADCAP Café that employees young people with mental health issues to make the coffee in stands at Masters Hardware stores; Fifty-six threads café run by AMES - which trains young refugees and migrants in hospitality skills; Streateats – trains & employs homeless youth; Who gives a crap – recycled toilet paper; Dress for success – clothes for women in need of support in getting a job; Scarf hospitality that trains refugees; and Good cycles – trains and employs disengaged youth in bicycle repairs....