Business Idea For A Vegan Café - United Nations Environment Program - Essay Writting Assignment Help

Assignment Task:

1. How do you take advantage of or response to the impact of cultural context in developing the business idea?

2. promote the product/service at the initial stage through social media

3. target customers (millennials and gen z)

4. How attractive is your intended industry? Are there any favourable/unfavourable trends happening in the industry

With the current bush-fire situation in Australia, much focus has been on climate change. In 2018, the United Nations Environment Program (UNEP) declared the magnitude of meat agriculture and consumption as the most foremost problem in increasing greenhouse gas emissions, deforestation, species extinction, water usage and other procedures used from farm to fork. The intensity of which animal agriculture impinges on our habitat surpasses all other technology collectively according to UNEP.

“The greenhouse gas footprint of animal agriculture rivals that that of every car,Truck,Bus ,ship,airplane,and rocket combined” (UNEP, Tackling the world’s most urgent problem: meat, 2018)

Accelerating concerns about the environment, ramifications of animal agricultural impact, and awareness of animal rights and overall health benefits of a plant-based diet has seen a consequential increase of veganism worldwide.  A vegan may be thought of as someone who abstains from all animal products by way of food, clothing or any other possible use (The Vegan Society, 2017). According to LiveKindly.co, the growth of the vegan market in Australia is the third fastest in the world. Increasing numbers of consumers in Australia are embracing more plant-based foods as part of their everyday diet.  Cruelty-free makeup and household items, vegan clothing, dairy-free cheeses, plant-based meats and many more vegan products are emblazoning the marketplace. 

With changing consumer attitudes and a thriving vegan market, now is the opportune time to venture into vegan business.  Being passionate about the environment, climate change, vegan foods and lifestyle, we have chosen a vegan café as an entrepreneurial venture. The soul of our philosophy is that we respect food, it should make you feel good, it should have as little impact on our environment as possible to maintain harmony with mother nature. Our intentions are honest and conscientious, with promise to minimise wasteage and giving back to the earth.

Most food-chains, restaurants and cafés provide vegetarian offerings, but as a vegan, it is exceedingly difficult to dine out. Finding tasty, healthy plant-based food options that are organic, with a small carbon footprint, GMO free, no preservatives, flavourings and artificial colourings, is virtually non-existent in the restaurant/café community. Vegans are very often ignored due to the myth that they are difficult to cater to. The community demands a sustainable kitchen redefining plant-based dining to cater to everyone – vegans and non-vegans. We are not just a vegan café, we are an action en route to a healthy lifestyle by serving delicious seasonal plant-based foods without compromising on flavour.

Millenials and generation Z, huge market consumers, are social media afficionados absorbing and replicating all that is aesthetically pleasing to them and constantly putting their lives on display. Constant posts of food porn, with vegan dishes currently a highly popular trend on all social media platforms. Popular Hollywood celebrities such as Ellen Page, Jessica Chastain, Liam Hemsworth, Venus Williams and Ariana Grande flooding social media validating veganism to huge audiences. Jessica Chastain claiming “I just had more energy than I’ve ever had in my whole life. I was just listening to what my body was telling me!” and Venus Williams “I fell in love with the concept of fuelling your body in the best way possible," after being diagnosed with an autoimmune disease. 

Plant-based food bloggers and influencers such as fully raw Kristina, Samira Kazan and Minimalist baker captivating audiences with their positive energy, vibrant dishes and inspiring recipes to follow, tempting us to try vegan lifestyles. The power of social media should not be underestimated and valuable marketing platforms for any business for influencing, networking, customer awareness and boosting sales with focus on Facebook, Instagram and youTube priorities for this cafe.

Veganism is a cultural phenomenon of collective ideologies, shared values and behavioural choices.

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