Business Implication due to COVID Pandemic - Arts & Humanities Assignment Help

Assignment Task

Background of Research
Digital commerce has facilitated clients to experience a novel kind of grocery shopping wherein retailers provides a meal plan and deliver the materials to clients who then make the meals at their home (Pitts et al. 2018). There is no doubt to say that the meal kit industry has considered being most innovative businesses in recent times. This industry with its convenient service has made it simpler to prepare and relish home-prepared mealtimes. Such services are largely tailored, providing numerous options for
personalization (Cho et al. 2020).
Depending on data to make more informed choices has become fundamental for business professionals. Each of the industry is astounding competitive in the contemporary world wherein thousands of options are demonstrated to client shop online or digitally (Acharya et al. 2018). In contemporary times, food producers, hotels, retailers, are utilizing big data analytics to better comprehend the clients’ desires. Data analytics has been supporting food industry companies with fundamental decision-making competencies in the fields such as demand forecasting, pricing of product, promotional activities, and development of new product.

Proposed Research Design and Methodology
Research design indicates the blueprint of the study which is adopted by scholar to respond to the research questions appropriately. Further, there are predominantly three research designs named as exploratory, explanatory, and descriptive (da Silva 2017). This research is going to focus on exploratory research design for data collection. It is the design that refers to the procedure of examining an issue that has not been studied in the past in abundance. Moreover, with this design scholars will be able to examine the definite area more obviously, refine functional areas, and establish the final research consequences. It will have more scope due to its ability to demonstrate a comprehensive assessment of the research questions made initially in the study.
Further, this will be a qualitative study that uses qualitative data to assess it precisely and suitably. The data is to be collected from the companies within the meal kit industry about the usage of big data analytics at the time of Covid-19 to know consumer tastes and preferences. This qualitative data aims to highlight the essential outline and processes which are found in the data by exploring the words and themes explaining the content. Moreover, this research will use the convenience non-probability
sampling method to collect data. The size of the sample will be about 30 companies operating in the meal-kit industry. This particular sampling is chosen for getting better notions of the companies about the data analytics usefulness in regards to know consumer behaviour during Covid period (Etikan, Musa and Alkassim 2016).

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