Business Model And Market Analysis - Management Assignment Help

Assignment Task

LEARNING OUTCOMES 
On successful completion of this assessment, students will be able to: 
1. Accurately value market potential for new ventures; 
2. Develop pitch capabilities to secure funding for new ventures; and  
3. Create basic financial projections to support business investment decisions.

GRADUATE ATTRIBUTES 
• 1. UC graduates are professional - communicate effectively 
• 1. UC graduates are professional - display initiative and drive, and use their organizational skills to plan  and manage their workload 
• 1. UC graduates are professional - employ up-to-date and relevant knowledge and skills 
• 1. UC graduates are professional - use creativity, critical thinking, analysis, and research skills to solve  theoretical and real-world problems 
• 2. UC graduates are global citizens - think globally about issues in their profession 
• 3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their  knowledge and skills for continual professional and academic development 

ASSIGNMENT INFORMATION  
This assessment is divided up into 2 parts.  
Part A 
For this assessment, students are required to perform a comprehensive analysis of a startup company of their choice in terms of its business model, market size, competitive landscape, management team and exit plan. It may be an established startup or even an idea for a startup. Students can choose a company they know or they can research a  new company using startup websites such as:  
• StartupSmart (Smart Company) 
• Startup Daily. 
It is important that the company chosen provides sufficient information for the student to synthesize and make informed decisions.  
Part B 
Students will use the information collected in part A to create a pitch for this company to hypothetically present to investors for funding. 
PROCESS  
Part A: Analysing a Business  
Students may use the following structure along with any other information that might be relevant: 
1.Company Analysis 
Introduce and perform a comprehensive analysis of the company in terms of its business model.
• Products or services offered, target customer, etc. 
• What are the annual turnover and net profit projections for the next 3 years? 

2.Market Analysis 
• How big is the market? 
• Are there any foreseeable changes to the size of the market? 
• What does the competitive landscape look like?

3. Management Team 
• Who are/were the founders? 
• What does the current management structure look like? 
• What kind of background do they have? 
• Who are the primary stakeholders? 
 

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