Business Model - Marketing Channels Would be most Suitable to Increasing New Sales and Customers - Marketing Assignment Help

Assignment Task:

Assessment item - A digital sales plan Task Choose a business model from the list below which will be the focus of your digital sales design. Students should imagine a fictional business, which uses that business model – this is not about existing businesses. Note that you do not need to create or explain all the other elements of a fictional business, but only the points requested below. Be sure to give a brief introduction of your business for contextual background. Consumer retail physical product(s) Consumer service(s) business Consumer entertainment business B2B product or service combination Virtual or digital product/service business Using the above business model as a context, you should now create and explain the following elements of your digital sales plan; Create a practical portal plan including choosing payment gateways and currencies, form factor and transaction mechanisms. Decide and describe how you will present information about your products and services to your customers. Explain how you will analyse your customers’ use of your site and how this analysis will inform your site’s evolution. Discuss and explain what marketing channels would be most suitable to increasing new sales and customers for this site. For each of the above you should explain and justify your decisions in each case. It is important for students to demonstrate their thinking and their understanding when making the above decisions. Rationale This assessment task will assess the following learning outcome/s: be able to utilize the research tools and techniques needed to develop a well-informed digital & social selling strategy for their product or service. be able to develop relevant sales messages and content by using digital tools to analyse social media platforms. be able to develop relevant, informative content that engages potential and existing buyers. Kind regards, KF

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