Business Model of Didi with Respect to Mobility Solutions - Management Assignment Help

Assignment Task:

Task:

Your task is to analyze how Didi Chuxing could enter the Indonesia market for mobility solutions in 2021 and make a recommendation to the Chairman of the company.
 

Specific Task:

•  Study the business model of Didi with respect to mobility solutions.
•  Analyze its internationalization activities so far:

1. Where have they gone? Why?
2. How successful have they been in these countries? Why (not)?
 

 Analyze the Indonesian market for personal mobility services:

1. Who are the players offering already mobility services in Indonesia?
2. How do their business models look like? Which kind of mobility requirements are most in demand in Indonesia?

•  Develop a business model for Didi in Indonesia
•  Develop a market entry strategy for the years 2021-2023 (3 years); describe the key activities and expected outcomes to implement the business model you developed for Didi in Indonesia.

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