Highlights
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:
• Explain the interaction between key factors of a business model and the impacts of that interaction.
• Evaluate the status of an existing business model in light of surrounding market conditions.
• Identify and communicate opportunities for improvement and innovation within an existing business model.
• Propose business models that reflect market opportunities and business environment.
ASSIGNMENT INFORMATION
Explain the rationale as to why you developed your concept in the way you did in Assignment 2. Pitch your new BMC. See this exercise as one where you are presenting to the board of directors of the company you have chosen. Consider their needs for the business, and the strength of your arguments.
Specifically you are expected to:
• Explain and summarise what you learnt in your business model analysis task in assignment 1.
• Explain how this guided and informed your concept design and development for assignment 2 (be sure to discuss the research you have based your paper off here).
• Describe and analyse your new business concept or set of operational activities that you introduced in your assignment 2.
• Explain how your concept(s) affect elements of the business model canvas (including links and interactions) in your presentation.
• Display your pictorial/graphical representation of the new canvas for your case study.
• Provide a short evaluative conclusion for the subject, where you reflect upon and articulate the importance of a business model towards an organisation’s success.
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