Business Model and Strategy- Marketing Assignment

Internal code- MAS112

Marketing Assignment

Questions- Write a report addressing the following points- •Key Issue or Problem at a point in the case (e.g. Wii U) •Initial Business Model and Strategy at a given point •Summary of Industry & Competitor Analysis showing changing context •Evaluation of two (2) Strategic Alternatives-proposed re-invented business models or changes to existing model •Recommendation and Justification in terms of competitive advantage