Highlights
Task:
Business Plan: Entrepreneurship Post graduate assignment
Business need to be unique focusing on Unique selling point that differentiate from others
You need at least 6 peer-reviewed journals, preferably from Management, Marketing or Entrepreneurship as reference.
1.DESCRIPTION OF BUSINESS including:
•Directors
•Legalities
•Profitability prospects
•Executive Summary
2.PRODUCT/SERVICE including:
•Benefits of your good/service from customer viewpoint
•Uniqueness of it
•USP - one sentence to set you apart from your competitors
3.LOCATION including:
•Location/space needs
•Accessibility
•Changing demographics
4.MARKETING including: •Who are your customers?•Target Market•Promotion methods•Pricing trends•Future trends•Primary research
5.COMPETITION including:•Direct & indirect competitors•Their strengths & weaknesses•Differentiation•Susbtitutes•Strategies to counteract threats
6.PRICING & SALES including:•Competitive position•Service costs
7.ADVERTISING & PUBLIC RELATIONS including•Advertising strategies•Networking
8.MANAGEMENT PLAN including:•Your background•SWOT analysis•Operations plan
9.FINANCIAL MANAGEMENT including:•Start-up budget•Operating budget•Cash Flow statements•Income & Balance Sheet
10.HARVEST STRATEGY including:•The future•Re-financing
Instruction( 20-25 pages)
PEER REVIWED JOURNAL ARTICLE REFRENCE 6 necessaryAll other supporting references
Harvard Referencing
Further,
Unique business plan and initial capital 10,000 AUD. Location Canberra
. 1. You are given AUD $10,000.00 to start the business. However, you can decide to take a loan of $100,000.00 from the Bank, but your need to show in the plan the Loan purpose and amount – make sure you’ve considered your financial position and know how much you need to borrow, but more importantly, how much you’ll be able to repay. Show cause why the Bank is able to give you that loan.
Most important Unique Selling Point
Target market, Competiors, competitive advantage Research method primary (ex-survey monkey question) and secondary. All supporting documents can be attached with Appendix
2 year cashflow, breakeven, profit and loss, balance sheet, ROI, Future refinancing.
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