Assignment
Part A The Business Plan
The Business Plan should display a critical analytical and evaluative understanding of the following:
- Entrepreneurial Thinking
- Innovation Management
- Opportunity Spotting
- Opportunity Evaluation
- Industry and Market Research
- Strategy and Business Models
- Financial Awareness
- Exit Strategy
The Business Plan should follow a business plan format - see the course presentation and should include where required the necessary referencing and accreditation of sources. These are not included in the word count.
Part B Reflective Essay
This element of the assignment examines your ability to succinctly summarise and explain the critical importance of entrepreneurial and Intrapreneurial skills to the contemporary practice of management.
- The reflective essay will take the form of a brief exposition of one or two techniques that can be used to develop and enhance the individual creativity and awareness that is important to the entrepreneurial/intrapreneurial mindset.
- The word count for this essay is 1000 words with an allowance of +/- 10%
- The essay may be written in either first or third person tense and it must include practical evidence that illustrates how and why the techniques that you recommend for developing entrepreneurial/intrapreneurial mindsets are effective.
- You may draw on personal experience or you can use secondary evidence.
- The essay must be written in accordance with academic guidelines and include in-text citations and a reference list.
- In-text citation and the reference list DO NOT count towards the word limit
Please Note: The Business Plan and the Reflective Essay should be submitted as a single word document. The Reflective Essay must be appended to the Business plan.
Assessment Summary
Assessment Type: Business Plan and Reflective Essay (combined submission)
Purpose:
The assignment aims to develop a student’s understanding of entrepreneurial and intrapreneurial skills, applying critical analytical, evaluative, and reflective thinking to business planning and personal development.
Key Pointers to Be Covered:
Part A – Business Plan
- Entrepreneurial Thinking: Demonstrate creativity, innovation, and problem-solving in a business context.
- Innovation Management: Show understanding of how to implement and manage innovation within an organization.
- Opportunity Spotting: Identify potential market opportunities and unmet needs.
- Opportunity Evaluation: Critically assess feasibility, risks, and potential of business ideas.
- Industry and Market Research: Conduct research to understand market trends, competition, and customer demand.
- Strategy and Business Models: Develop a coherent business model and strategic plan.
- Financial Awareness: Prepare financial projections and evaluate funding requirements.
- Exit Strategy: Consider options for business growth, sale, or succession.
Part B: Reflective Essay
- Discuss the importance of entrepreneurial and intrapreneurial skills in contemporary management.
- Present one or two techniques to enhance individual creativity and entrepreneurial awareness.
- Include practical evidence demonstrating the effectiveness of the techniques.
- Follow academic writing standards with proper referencing.
Word Count: Business Plan – no strict limit (refer to course guidance); Reflective Essay – 1000 words (+/- 10%).
Submission: Both parts are to be submitted as a single Word document with the Reflective Essay appended to the Business Plan.
Approach and Guidance by Academic Mentor
Step 1: Understanding Requirements
Step 2: Structuring the Business Plan
- Mentor provides a template and explains required sections, including executive summary, market research, opportunity assessment, strategy, financial projections, and exit plan.
- Students are coached on integrating critical analysis and evidence from credible sources.
- Emphasis is placed on connecting entrepreneurial thinking with practical business decisions.
Step 3: Research and Data Collection
Step 4: Drafting the Business Plan
Step 5: Reflective Essay Preparation
- Mentor explains reflective writing techniques and how to link personal experience or secondary evidence to entrepreneurial/intrapreneurial skills.
- Students identify one or two practical techniques for enhancing creativity or opportunity recognition.
- Guidance is provided on structuring the essay, ensuring it is concise, coherent, and evidence-based.
Step 6: Integration and Review
Outcome and Learning Objectives Covered
- Students develop practical business planning skills, including strategy formulation, financial awareness, and opportunity assessment.
- Students gain reflective and critical thinking skills by analyzing their own entrepreneurial mindset and identifying strategies to enhance it.
- Research and analytical skills are strengthened through market analysis and data evaluation.
- Academic writing and presentation skills are reinforced with proper referencing, formatting, and structured argumentation.
- Final outcome: a professional, coherent, and academically sound submission demonstrating the student’s ability to combine practical business acumen with self-reflective entrepreneurial development.
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