Business Plans and Strategies - Business Objectives - Strategic Planning for an Organisation - Management Assignment Help

Assignment Task:

Task 1:
 
Select an organisation with which you are familiar and assume that you are the marketing executive of the organisation. Your organisation is considering launching a new product/service, and the marketing manager has asked you to deliver a presentation to the board. Your presentation must show how the new product or service aligns with the current business strategy. Your presentation must cover the following aspects:

1. Compare your organisation’s value and mission statements with its current business objectives. Within your answer you should:

• Explain the importance of strategic planning for an organisation
• Contrast differences in approach between profit and not-for-profit sectors
• Devise and develop new goals and objectives for the selected organisation.

2. Conduct a situational market analysis for your organisation, including the external factors that affect your organisation, and assess how the opportunities and threats you have identified relate to the organisation’s strategic objectives and competitive position. Your responses to this question should evaluate:

• How external factors (e.g. a change in government, and/or the needs and expectations of shareholders) can affect business strategy.

Task 2:

Your board has approved the development of a marketing strategy for your new product or service. They have asked you to develop a detailed report that focuses upon and addresses the following key issues:

1. Review, using appropriate tools, the existing business plans and strategies for your selected organisation and identify the best options available for effective development of their strategic planning. You must justify the tools you have used. Then devise the outline structure of a strategic plan for that organisation and ensure your response covers:

• Shareholder considerations and the communications needed to get their support
• Resources available and anticipation of possible barriers to progress
• How to monitor the effectiveness and success of the plan.

2. Use appropriate tools and techniques to identify* and propose a new product or service. In your response, you should evaluate the tools available to support your review and select those that best help you to evaluate the risks and competitive position for your organisation within its current market. Within your response, you should use the information from Task 1 regarding the strategic analysis of your selected organisation’s business strategies and also:

• Explain and compare market testing and selection techniques available to evaluate the new product or service
• Evaluate the relevant ethical and CSR (Corporate Social Responsibility) issues for the new product or service.

3. Outline the framework for an integrated strategic marketing plan and campaign for the launch of your new product or service. Propose new product or service ideas and, in so doing, ensure that you:

• Justify your chosen channels and techniques, and discuss their advantages and disadvantages
• Devise targets for your campaign using SMART objectives
• Evaluate the plan and its success in meeting objectives and other essential requirements.

This Management Assignment has been solved by our Management Experts on My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.