Business Process - Research Strategies - Business Value Proposition - HBR Articles Assessment Answer

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Business Process Research Strategies HBR Articles Assessment Answer

Assignment Task: Explain which three of the HBR articles studied in the first five weeks would be most useful to conducting business enhancing research in the industry that you are involved in (or want to be involved in) and why.Explain how the research strategies and techniques discussed in those three articles could be used to improve a business value proposition or customer value proposition4000 wordsThis assessment is worth 40% of your total mark for the course4,000 wordsPurpose: A focused assignment in which you can demonstrate the comprehension and communication skills that underlie your ability to apply the concepts and language introduced during the first five topics. This assignment will assist you to gain the skills that build credibility within an organization by using the language of contemporary business research in ways that address key competitive issues to do with customers, innovation, the future, business models, and value propositions.Note specially: your assignment must use the reading materials studied in this course. Assignments which rely on references that have not been studied in this course cannot achieve even a Pass grade because such assignments fail to demonstrate what you have learnt from studying this course in business research design.You are expected to not only refer to the reading materials in your answers but also provide relevant verbatim quotations, properly referenced, in your response to the task. Also provide a reference list at the end of your assignment that complies with the Harvard referencing system.Also note: there is no opportunity to resubmit failed assignmentsTask & Scope: The task is designed to test your comprehension of the course materials in relation to real world business challenges, and your capacity to see how different course topics overlap with each other and provide you with tools for understanding contemporary business research problems and solutions.When responding to: “explain which three of the HBR articles studied in the first five weeks would be most useful to conducting business enhancing research in the industry that you are involved in (or want to be involved in) and why” you should structure your response into three sections: research aimed at understanding customers; research aimed at creating innovations; and research aimed at understanding the future.Also be sure to do more than just summarise what each article has to say about each topic; instead of just summarising, explain the various ways in which the ideas presented in each article could be made relevant to the challenges faced by businesses in a particular industry (either one you are already working in or one you would like to be working in).This means that you need information about that industry’s challenges in relation to customers, innovation, and the future. Obtaining that information may mean that you need to do some secondary research and reading in addition to your study of the journal articles provided on CANVAS.When responding to: “explain how the research strategies and techniques discussed in those three articles could be used to improve a business value proposition or customer value proposition” be sure to begin with a clear explanation of what is meant by ‘business value proposition’ or ‘customer value proposition’ and why they matter.You should then present the value proposition currently being used by your employing organisation – or an organisation in which you would like to be employed – and comment on the strengths and weaknesses of that value proposition. In particular, comment on ways could it potentially be improved in relation to the three areas of customers, innovation, and the future. What additional knowledge could be gained by using the data gathering and data analysis techniques presented in each of the three articles?A detailed assessment rubric will be available on CANVAS as we move closer to your submission date.

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