Business Project Proposal Assignment

Assignment Task

For the formative assignment, the students will prepare a description of their intended project in either a Project Proposal or a Business Feasibility Report.

Project Proposal

The project proposal will comprise the initial literature that presents the justification for the business research project. It will also present a clear research agenda that indicates the research problem, question(s), aim(s) and objectives. This project proposal will feed into the business project report or the business research white paper output.

For the project proposal assignment, you will prepare a description of your intended project in a word document which will comprise the following:

Research title: This must indicate your research subject and show the focus of your business research project

Introduction: This section must include background information, the rationale for the project and a summary of the sections of your proposal

Initial literature review: This section must highlight current thinking around your research subject and identified problem(s) to identify gaps and further justify your business project and its focus

Research problem, question(s) and objectives: These must present your problem statement and specific question(s)about the problem you intend to answer through your business project's outcome(s). It should also present a list of things to do/achieve (objectives)to answer your research question(s)

Research methodology: This must briefly highlight your intended approaches for conducting your research project, particularly research design, data and data collection method (types, source, and access), and method of data analysis

Ethical consideration/implication: This must highlight potential ethical issues that may arise during your project and how you intend to address them.

Time scale: This must present an indicative timeline (dates) of milestone tasks and activities (phases of the project).

Business Feasibility Report

The feasibility report will comprise sections on the background information introducing the overall business context and justification for the venture creation. It will outline the proposed enterprise, initial market analysis, marketing plan, and cashflow forecast. It will present an initial review of relevant literature and indicate the methodology for completing the business plan. This feasibility report will feed into the business plan output.

For the business feasibility report assignment, you will prepare a description of your business idea and its commercial viability in a word document which will comprise the following:

Introduction: This section must present an overview of the feasibility report

Background: This must address the business type and the offering (product/service).

Initial market analysis: This section must address identified market opportunities by providing evidence of market gap(s) to be pursued. It must present summaries of the initial analysis and the findings that justify the intention to establish the business venture. The justification must draw on findings and conclusions from academic and practitioner literature.

Marketing plan: This section must present chosen market segment and the venture’s strategy to reach the market segment to attract, win, and retain customers.

Cashflow Projection: This section must highlight the projected revenue and expenses of the venture to give an indication of the amount of cash that will be available to the business over a specific period. Typically, it should present a five-year projection.

Project methodology: This section will highlight how the business plan will be completed. It must indicate the analyses to be carried out and the tools/models required to complete all sections of the business plan.

Ethical consideration/implication: This must highlight potential ethical issues that may arise during your project and how you intend to address them.

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