Business Report - SWOT Analysis - Human Computer Interface - Report Writing assignment Help

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Business Report Writing assignment Help

Task : 1 Business analysis Industry background Review the industry involved in the chosen data set and provide a brief yet comprehensive overview of that industry sector, including history, current environment, transformations and future scope. This means: All is required is a short recent history of how that industry (for example- the cars sales industry) has been engaging with customers. For example. Since the advent of the motor car, the car sales industry has mainly used printed media (newspapers) in the early years from 1910-1940 then radio from 1940-1950’s then television became a very popular method of advertising and promotion. The internet was used in the late 90’s to early 2000’s as a static digital newspaper style of promotion. Online auction sites and other online purchasing and customisation facilities started to appear in the early 2000’s with mobile apps now been readily available Business model and environment Identify The business model best suited to the scenarios as well as identifying their target audience and value proposition. Using the following analysis methods, conduct an analysis of the chosen business.

• SWOT analysis
•  Porter's five forces.

This means: You will need to identify the business model. For example. The bicycle business utilises the B2C (Business to customer). By using the data from the spreadsheet and the location of the stores, the demographics of their customers should be able to be determined. Also consider life style and societal influences. Google local business’s in the region to find possible competitors. The value proposition refers to the benefits and value a business delivers to their customers. Maynard (2010) stated that a "strong value proposition speaks directly to your target audience and it tells them exactly why they should purchase your products and services. Excel Tasks Complete the unfinished spreadsheets with appropriate field labels. Where necessary provide additional columns (and appropriate formulas) to meet the information needs of the business. Then use the spreadsheet data to identify three (3) trends or insights that a manager can identify to gain a competitive advantage. This means: Unjumble the provided data set for your chosen scenario. The data in the rows are jumbled (not in order to the row above or below it). Do not move data from one row to another row. Develop appropriate column labels to clearly identify the information in the rows below it. Once sorted complete the task of working out the wholesale price of the different types of products listed in the spreadsheet. Each type of product will have a different % difference from the retail sale price. To simplify the spreadsheet (keep the use of formulas to a minimum and complexity) add these additional columns to the spreadsheet (see below) *hint- consider using the sort and filter option to sort the data to look for trends (select the data, then use the Sort & Filter - Custom Sort function to select the preferred column sort.

• Depending on the chosen scenario the possible trends can be based on the following.
• Numbers of a particular product sold more than the others
• Dates of a large portion products sold (why those dates mean something)
• Might be a seasonal reason – check dates and compare against known buying habits
• A particular style or variant of product selling more than other similar products.
• Time of day – why these times are important.
• Societal changes in buying habits (maybe geo-political reasons, demographic etc..)
• Changes in personal consumptions - health, lifestyle etc.

Task : 2 Developing a mock-up of a non-functioning business website The second part of the assignment will be mainly focused on developing a non-functioning business website mock-up. As a designer, you may consult with your tutor to ensure you accurately reflect the requirements of your proposed design. You must also consider basic design principles to justify your design and user interface. As well as the web and design elements, a vital part of this assignment is the perceived business advantage; you must be able to prove that the business will benefit from your design. Tasks for this part of the assignment include: Design three (3) main prototype pages The prototype pages will be designed for your proposed website. It will include the following elements:

• 1 main page (homepage)
• 1 purchasing/bookings page with a direct design reference to the product categories from the spreadsheet (dependent on the chosen scenario).
• 1 page with a simulated selected output product.

Discuss the elements Discuss the elements within those pages in relation to the three (3) human computer interface (HCI) design principles and three (3) web usability guidelines. This means: Principles to consider will include

• Affordance
• Consistency
• Constraints
• Visibility
• Feedback While the usability guidelines may include:
• Visibility of system status
• Error prevention
• Consistency and standards
• Others

Identify three (3) itioaddnal tools Your three (3) additional tools or engagement methods used in the website will be included to increase its competitive advantage. This means: Possible additional tools or engagement methods

• Linking the main business site to social network site
• Better website search engine presence.
• Internationalisation options
• Other customer enhancement options – Maps, purchasing and payment options, feedback options, customer help options.

Design elements to consider

• Clear navigation
• The use of visual metaphors to assist the understanding of the websites functions.
• Good visuals
• Logical flow

Example webpages from another scenario – these were created in Powerpoint.

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