Business Research Design Assignment Brief - Management Assignment Help

Assignment Task

Format: Internally focused research plan
This task contributes to CLO 2 Identify, determine and communicate research designs to explore relevant aspects of a complex and ambiguous business problem;
CLO 3 Develop, evaluate, and communicate options for innovative business research. 
Your task is to write a research plan that would demonstrate your level of skills relevant to gaining agreement from others, by convincing an organisation’s Board to approve the cost of employees being given time away from their normal duties to conduct the research that you are proposing.
We have deliberately used the term ‘research plan’ rather than ‘research proposal’ to emphasize that we are looking for content and structure suitable for presenting to a team of business executives or members of a company’s Board rather than the type of content and structure suitable for presenting to academic supervisors if you were preparing to enrol in a PhD Program.
Contents list of your research plan must include:
1. Introduction
2. Research objective
o Research aim and problem relevance
o Research question
3. Literature review
o Which of the 4 primary practices discussed in What Really Works your research project is most closely relevant to, and why
o Benchmarking literature
o Visual model (summary of key insights and their relationship from the literature)
4. Methodology
o Proposed data collection methods
o Proposed data analysis methods
5. Estimated cost (in terms of time and finances)
6. Conclusion (emphasise the business significance of this research plan and its likely findings)
7. References
8. Appendices
o Interview questions or survey questions or observation protocols
Remember, your central goal is to present a research plan that is so clearly important and likely to lead to success that top management in the business will be convinced to spend money implementing the plan (i.e. carrying out the research). Much of being convincing and credible will rely on the details you present in the methodology section: how you will collect and analyse data.
Research question: (You work for Afterpay, a powerful disruptor BNPL service provider)
How partnering with Mastercardcan benefit After Pay to boost its distribution and reach to merchants and customers in order to maximise their sales and open access to wider segment of the market (e.g. online purchases, luxury fashion). While online sales are at an all-time high, consumer interest in flexible payment options (BNPL) is increasingly more in favour than traditional incentives such as discounts and free shipping.
Being able to reach Mastercard’s entire customer and merchant network and incorporate their business solutions, can allow After Pay to offer a choice of 1-12 (or even 24 in some cases) interest free payments (e.g. splitit: https://www.splitit.com ), while minimising credit risks and also offer a rewards program. Mastercardcan also benefit from the partnership.

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