Highlights
Introduction.
Provide:
Relevant background of the report
Aim of the report
The overview of the structure of this report
Industry and Company (700 words)Introduction to the industry
Introduction to the particular company you are going to focus on in your assignment
Provide necessary information and detail of the company
E.g. information relating to the company structure, business model, target market, operations, current and future strategies
Justify why you have made that choice
Research Problem – Identification and Definition (1000 words)Provide a brief overview/elaboration of the concept of Research Problem
Supported by academic literature
Linking the information about the company above, start to introduce the general problem that the company is facing (Research Problem identification stage)
Then, define the research problem (Research Problem Definition stage)
Clearly justify why this is a problem
Supported by academic references and sources
Consider the below:
Is the project researchable, given the time, resources and availability of data?
Will you be able to propose a research design that helps to answer the problem defined above? Will the results from the research project be of interest to the team of business executives, members of a company’s Board or funding bodies?
Will the project contribute to your career journey?
Research Problem Statement/Objectives (300 words)The objectives of the research should be:
stated in a formal research statement
described as precise as possible
brief but specific
Provide the research question/s and the hypothesis from the objectives
Justify why they are interesting and important using relevant literature
Plan for the Research Plan (200 words)Provide a brief plan of what you are going to propose considering the Research objectives
Consider this section as the plan for your plan (Assessment 3)
This does not have to be perfect as it is only a start of what you are going to propose fully in Assessment 3.
The plan should consist of your very rough plan of:
What literature you will be looking at?
What data collection methods you will be using?
What is the unit of analysis of this research project?
What data collection methods you will be using?
Have you considered the company’s resources (time, people and money) to conduct this research?
Provide a brief justification of the points made above
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