Business Research & Market Research Project With TFG Group Case Study - Management Assignment Help

Assignment Task

Market Research Brief
The TFG Group is an international group which houses 18 different retail brands. It includes clothing, footwear, jewellery, sportswear, phones, housing items, etc. In Africa alone it has over 2000 stores as well as a huge online store in South Africa. The online store delivers anywhere in South Africa. One of the brands within the TFG group is Exact South Africa. Exact is a one-stop store aimed at the whole family and offers clothing, footwear, accessories and cell phones.
The Exact brand is built on four pillars:
- Value
- Variety
- Quality
- Fashion.
Its focus is to dress the whole family at affordable prices. Due to many factors, including the impact of the COVID-19 pandemic, the South African economy is (depending on the industry) either stagnating or contracting. 
Currently there is a big drive in South Africa to support and buy local. By buying local, South Africans are making a personal contribution to trying to stimulate the economy. The Group Sourcing department of Exact is supporting this philosophy and decided that the South African stores will in future be stocked with mainly products that were manufactured in South Africa. However, they are concerned that South African consumers might have negative perceptions about locally manufactured clothi

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