Business Strategy and Change Management - Business Management Assignment Help

Assignment Task

A brief description of the industry/sector that you are writing about. Make sure that you make this country-specific as you may need to demonstrate that you understand the link between national culture and strategic considerations.

A brief description of the company/organization that you are writing about. You will also be expected to discuss in some detail the company’s/organization’s main rivals in this industry/sector. You will be required to study the strategies employed by your chosen company/organization and to compare them with those engaged by your chosen company’s/organization’s rivals. You should make sure that you identify the main challenge or opportunity for this organization and ensure that you address the identified challenge or opportunity in a strategic manner.

Make sure that you use the appropriate theoretical frameworks that have been discussed in class when analyzing these strategies. You will be expected to produce analysis of the strategic direction of the marketing communications (in the form of advertisements) and you should compare these with those of their rivals (or at least one rival). You should provide clear and current advertisement(s) or marketing communication employed by the company/organization. You will be expected to not only report on the advertisement or marketing communication but to demonstrate that you clearly understand the strategy employed by the company/organization.

A good and concise macro-environmental factor analysis of the industry/sector. You must clearly identify the KEY DRIVERS affecting the industry and demonstrate your ability in using this strategic management tool in understand the industry.

A clear and in-depth discussion of what the company/organization might do to get itself out of the situation it is in (or to become even stronger – as appropriate). You will be expected to engage in a reasonably detailed SWOT Matrix analysis.

Provide a clear set of conclusions and recommendations for the company/organization being investigated. You will need to make sure that these are aligned to the strategic intent of your assignment.

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