Business Strategy - Planning and Management - Developing a Business Strategy - Management Assignment Help

Assignment Task :

Scenario  

A company named Xcon has hired you as their Business Development Executive. Your job includes  developing a business strategy, planning for the future and forecasting. In addition, you have been asked  to ensure the necessary and effective Management of business. You are required to write a management  report containing 3,500 words critically analysing the impact of above mentioned strategic decisions in the  current organization. The report should provide suitable conclusions and recommendations on how the  organisation can improve its strategic position. 

What does the assignment require? 

Candidates are required to identify the operations and management plan designed to describe just how the  business functions on a continuing basis, also prepare a suitable business strategy and planning-related  report.  

The report must cover the unit Learning Outcomes which are to show an understanding of: ? the nature, scope and need for strategic business management and planning in international profit  and not-for-profit organisations. 

? the processes by which organisations identify and develop their goals and values. ? the impact of political, economic, social, technological, environmental and legal factors. ? assess organisation’s strengths, weaknesses, opportunities, and threats in order to understand the  current business climate? 

? the strategy process for an organisation to achieve competitive advantage. 

? the forecasting of challenges affecting strategic business management and planning. The assignment report should include the following sections:  

1. Introduction, Background and Rationale  

2. The Literature Review  

3. The Strategic Proposal 

4. Conclusions, Recommendations and Limitations 

5. References and Appendices 

Mark scheme 

Marks will be allocated as follows:  

Introduction, background and rationale 

? Defining the business strategy and planning issue or subject for exploration.

? Appropriateness of the topic and clarity of approach.

The literature review 

? Undertaking a fully referenced literature review. 

? Using the literature review to develop the background and context for the report. 

The strategic proposal  

? Developing the strategic proposal to achieve competitive advantage. [marks 0-10] ? Use of classical and contemporary models, concepts and tools in business strategy and planning.  

? Critical appraisal of the key forces that represent both opportunities and threats to the organisation.  

? Critical appraisal of the impact of political, economic, social, technological, environmental and legal  factors on the organisation. 

? Determine the process by which the organisation can identify and develop their goals and values. 

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