Highlights
TASK:
Task instructions:
1- Write literature review (Please use 20 References) Below, I added 12 References please you have to use all of them and please you find the rest 8 References from very good/ strong publication resources
2- The assessment will be only 3 parts (literature review (1300 words), Discussion (300 words) ,Findings 300 words ) So no need for introduction and conclusion.
3- You have to only focus on business part please Do NOT focus on retile or big data (Only business subtopic) .
RESEARCH QUESTION
“How can businesses leverage the power of Artificial Intelligence (AI) in analysing customer data to
increase customer satisfaction?”
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