BUSM2029 : Business research - University of Worcester

Statement :  ‘Cultural competence is critical in enhancing business success as well as its ability to expand globally since it promotes the chances of serving diverse customers and improving customer satisfaction irrespective of their backgrounds.’ Then relates to SA Body – Talks about Hofstede’s dimensions and relates them to SA, includes references from his book and relates to SA Explains the effects of diversity in culture and how it effects business practices. Talks about language being a major characteristic of the cultural differences due to 11 official languages Talks about social practices blending well with other cultures and how this promotes positive outcomes as well as acceptance. Refers to religion as SA is a diverse country in terms of religion. Talks about cross culture MA Talks about effect on brand value in regards to MA   What is visible with culture; ? How they interact with each other ? How they conduct business ? Managers communicate openly for example a high power distance,this is an example build your opinion using frameworks and high quality references in order to grasp a concept of the ‘invisible roots’