BUSM3229: Contemporary Issues - Chen and Chan Case Study - Business Management Assignment Help

Assignment Task:

Case Study

Chen, C., & Chan, A. (2018). From Asia to Africa: The international expansion of Hon Chuan enterprise. Emerald Emerging Markets Case Studies, 8(1), 1-33  Using the case study as a basis, this task requires you to apply multiple course concepts to the case to answer the following set of questions: 

Questions: 

1. The first step towards internationalisation began in the 1993 when Hon Chuan expanded into mainland China. Discuss the drivers of globalisation that may have influenced the global strategic goals of Hon Chuan, highlighting any challenges might have been faced by the company when undertaking this expansion? (Strategic, operational – HR, Marketing, Logistics) 

2. Discuss the environment, health and sustainability challenges for Hon Chuan and whether there are differences between its expansion into Asia and into Africa. What are these implications and does Hon Chuan’s approach to Corporate Social Responsibility address these issues?  

3. In 2018, the company was fined for breaching the Air Pollution Act. Using the breach as an example, critically discuss the ethical implications or moral values of Hon Chuan’s decision to continue to cause Air Pollution despite knowing the damages.  Hon Chuan Breaching the Air Pollution Act 

4. In 1996, Hung-Chuan Dai took over as Chairman, he had undertaken business studies in the United States. How might an awareness of other cultures or being “am bicultural” assist in running a multicultural organisation? 

5. How might the concept of Social Entrepreneurship support Tsao’s FDI goal in Africa to upgrade Hon Chuan from an OEM to OBM and launch self-branded drinks? 

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