BUSM3322 - Business Skills for The Creative Industries/Startups - Management Assignment Help

Assignment Task

Prepare Legal Plan
 Identify and describe various business structures?
 Understand the differences between business names and trademarks
 Consider what a contract is and the types of contracts you may enter into
 Understand and meet government regulations, legal responsibilities and other regulatory
obligations (including insurances and licenses)
 Explore a range of intellectual property issues
 Examine what a duty of care is
Prepare a Marketing Plan
1. Research and document research to support your business idea or career development
2. Research and document macro environmental factors appropriate to your business idea
3. Research and document micro environmental factors appropriate to your business idea
4. Develop appropriate S.W.O.T. analysis from these macro and micro environmental factors
5. Develop a marketing strategy for your business idea including:
o identifying and defining your target markets
o analysing and documenting your target market customer details
6. Develop a marketing pricing strategy (note: this is not a pricing policy)
7. Develop a marketing place/location strategy
8. Develop a product/service strategy
9. Develop a promotional strategy

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