BUSM4448 : Business Research Design - Aspects of a Complex and Ambiguous Business Problem - Business Assignment Help

Assignment Task :

This task contributes to

CLO 1 Identify, determine and communicate research designs to explore relevant aspects of a complex and ambiguous business problem;
CLO 2 Develop, evaluate, and communicate options for innovative business research. 

Your task is to write a research plan that would demonstrate your level of skills relevant to gaining agreement from others, by convincing an organisation’s Board to approve the cost of employees being given time away from their normal duties to conduct the research that you are proposing.

We have deliberately used the term ‘research plan’ rather than ‘research proposal’ to emphasize that we are looking for content and structure suitable for presenting to a team of business executives or members of a company’s Board rather than the type of content and structure suitable for presenting to academic supervisors if you were preparing to enrol in a PhD Program.

Contents list of your research plan must include:

1. Introduction

2. Research objective

   • Research aim and problem relevance

   • Research question

3. Literature review

   • Which of the 4 primary practices discussed in ‘What Really Works’ your research project is most closely relevant to, and why

   • Benchmarking literature

   • Visual model (summary of key insights and their relationship from the literature)

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