BUSM4739: Marketing for Managers Market Intelligence Report Writing - Management Assignment Help

Assignment Task:

Task:

Overview 

The main aim of this Marketing Intelligence report is for you to conduct intelligence research of internal  and external actors and forces that are influential to the Industry Partner (refer to Canvas Assessments page) and its industry/market. You will then need to present preliminary ideas of strategy that can help  the Industry Partner to grow. You will need to refer to this same Industry Partner for all the assessments  in this course.  

You will need to apply several marketing activities taught in the course to conduct such research and  propose the preliminary strategy for the Industry Partner to consider. By applying your knowledge to a  live marketing problem presented by the Industry Partner, you will be able to demonstrate your  understanding of the theories from the course and justify your proposed growth strategies.

Course learning outcomes 

This assessment is relevant to the following course learning outcomes:

Apply the key concepts and tools of marketing theory and practice to enable  application of marketing functions in a professional context.

Use the marketing information and research tools to perform a marketing situational  analysis.

Present quantitative information in a clear, simple and informative format.

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