BUSM4739: Marketing for Managers Marketing Communication Report - Management Assignment Help

Assignment Task:

Task:

Overview
This Marketing Communications report is relevant as it is the culmination of your analysis and arguments in your Marketing Intelligence (Assessment 1) and Value Proposition (Assessment 2). In this report, you will need to propose a new Marketing Communications (Promotion) strategy by considering the findings of your Assessment 1 and the new value proposition proposed to the Industry Partner. You will refer to the Assessment 2 feedback to prepare for Assessment 3.
To be successful in this assessment, you must be able to draw insights from both Assessment 1 and 2 and synthesise a clear, consistent, compelling, ethical and sustainable communications strategy valuable for the Industry Partner and its customers. This is one of the most imperative tasks in developing a marketing communications plan, which is a major marketing skill to develop. When constructing your argument for this assessment, you will combine competency of analysis, critical thinking and developing an argument to support your proposal.

Assessment criteria
This assessment will measure your ability to:
• Conduct a Push and Pull strategy analysis and formulate relevant overarching communications strategy of an organisation (8 Points)
• Conduct Customer Path analysis using the 5As model (8 Points)
• Formulate a marketing communications plan that demonstrates alignment with Market Intelligence insights the brand purpose and value proposition (10 Points)
• Present a marketing report in a clear, concise, informative and professional format (4 Points).

Course learning outcomes
This assessment is relevant to the following course learning outcomes:
CLO1 Apply the key concepts and tools of marketing theory and practice to enable application of marketing functions in a professional context.
CLO2 Implement the strategic marketing planning process to develop and manage a marketing plan.

CLO4 Analyse quantitative and qualitative information to assess risk implications in business decisions.

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