Highlights
Overview
This assessment takes the form of a Business Report.
This assessment focuses on your ability to read, interpret, and analyze financial statements. The task primarily requires creating and evaluating relevant financial ratios, identifying the strengths and weaknesses in the business, and proposing strategies for future improvements.
To do well, you should be able to:
1. Assess the financial reports of the designated company. You are expected to identify the ratios to be analyzed, compare and evaluate the financial performance of the company and draw correct conclusions based on the analysis.
2. Propose business strategies for the designated company and discuss the suitability of the current business strategies.
3. Present the assignment as a standard business report. The report must be of a standard commonly expected in the commercial world in relation to contents, language, grammar, punctuation, and spelling.
This assignment requires a thorough understanding of the process of closely analyzing the financial statements with a view of generating meaningful insights about the businesses and benchmarking their relative position. The purpose of the assessment is for you to engage deeply with the fundamental analysis of business for informed decision-making purposes by the managers.
Course Learning outcomes
This assessment is aligned with:
• CLO1: Analyse, interpret, and critically evaluate global financial information from a variety of sources in order to develop sustainable business proposals.
• CLO2: Create effective business reports, advice, and tables tailored to specific business needs • CLO3: Show effective, appropriate and persuasive collaboration and communication skills in a range of contexts.
• CLO4: Select, communicate and advocate effective strategies using design thinking to address complex business problems and opportunities.
• CLO5: Apply ethical standards to the role and conduct of financial reporting.
Assessment details
You are required to study the annual reports of a company over the past three years and present your findings in a business report format. The company you have to analyze is referred to on the Canvas Assessment 2 information page. Your business report should evaluate the relative financial performance of the company based on the financial analysis results and propose strategies for future improvements.
You are expected to draw upon written material and required readings. The financial analysis should be conducted using skills and techniques learned in this course.
You are required to:
• Identify, calculate, and analyze the appropriate financial ratios from the five key categories based on its annual reports
• Conduct the DuPont analysis
• Evaluate major business segments’ profitability of the company
• Use appropriate graphs to illustrate the relative performance of the company, including the trend of the ratios • Discuss the suitability of the current business strategies and propose strategies for the future based on your analysis.
When interpreting the financial ratios, you are required to compare the ratios with various benchmarks such as prior years, the competitors, and the industry averages.
Please present your detailed calculations in an appendix. If you carry out your calculations using an Excel workbook (highly recommended) please copy and paste key excerpts in your appendix. Please also upload your Excel workbook for the course facilitator.
While discussing your analysis, correct terminology and coherent expression should be interwoven throughout. Finally, it should be a synthesis of various relevant financial ratios and their interpretation, overlaid with your own view of the overall health of the business followed by your recommendations.
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