BUSM4742: Design Thinking for Business - Organisational Contexts - Business Assignment Help

Assignment Task:

Learning outcomes
This assessment is aligned with:
• CLO 1: Analyse and discuss the significance of design thinking, and its manifestations and implications across organisational contexts.
• CLO 3: Create and communicate end-user driven solutions to business problems or opportunities utilising design thinking.
• CLO 4: Reflect on and apply best practice and learnings from case studies to assess and evaluate design thinking tools and practices.
• CLO 5: Evaluate potential outcomes of design thinking in view of better decision making, implementation and sustainability of solutions.

Part 1: Interview (summary)
You are required to run an interview as per guidelines provided in class (you may do more than one if you wish). Instructions and guidelines on interview preparation and interview technique will be given in class, and you are expected to do some self-guided reading around this as well. This will help uncover higher-order motives beyond functional (evident) motives of the end user.

In this section of the report you are expected to write a short summary of the key interview findings, supported with illustrative quotes from your interview transcript. (The transcript itself belongs in the appendix, not the report body.)

Part 2: Empathy map
After completing the interview section, organise your insights on an empathy map. Include this tool and some brief contextualising commentary for the reader. It must at least introduce the tool you're using and summarise the key takeaways for the reader.

Part 3: Journey map
After completing the interview and empathy map sections, organise your findings on a journey map. Include this tool and some brief contextualising commentary for the reader. It must at least introduce the tool you're using and summarise the key takeaways for the reader.

Part 4: Data analysis (summary of data/discussion of key themes)
Prioritise the top three to five themes appearing in your data – those likely to be most pertinent to the purpose of the research, as outlined by the assessment brief and/or your instructor. Then, conduct a brief discussion in the final section of the report (approx. 2 pages) of these key themes. Consider the following questions for elaboration:
− What data points overlapped/re-enforced one another?
− What data points seemed to conflict with one another?
− If further research were being conducted, what would your recommendations be to the researchteam?
− How strong/conclusive was the evidence?
− Is it likely that other users may feel very different to that which is represented in this data set?
− What key questions are still unanswered?

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