BUSM4742: Human-centered Design (HCD) - Design Thinking for Business - Management Assessment Answer

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Subject Code: BUSM4742 Internal Code: 1AGHBC

Management Assessment Answer

TASK: This assessment is aligned with:
  • analyse and discuss design thinking, its manifestations and implications across organisational contexts
  • differentiate between various contemporary methods to identify opportunities and solve problems
  • create and communicate end-user driven solutions to business problems or opportunities utilising design thinking
  • demonstrate creative, critical and ethical thinking through developing and recommending solutions to business problems and opportunities that benefit relevant stakeholders.
  •  evaluate potential outcomes of design thinking in view of better decision-making, implementation and sustainability of solutions.
Part 1: Introduction and context-setting
  • review key issues/opportunities
  • articulate a problem statement to solve for articulate your chosen HMW question
  • introduce/list the members of your FCT group
Part 2: Ideation process
  • provide evidence of your ideation process (i.e. photos, notes) offer brief commentary on the process (collaborating with FCT group on synthesis/ideation, how you found the process)
Part 3: Concept prioritisation and selection
  • provide evidence of your prioritisation and selection process
  • explain rationale regarding concept selection from a lens of Human-centered Design (HCD) - improving the user experience and/or meaning derived. Part 4: Concept/solution pitch
  • concept poster accompanying discussion and relevant supporting materials to illustrate the concept/solution/idea be creative – you have many options available to you in this stage (if unsure, please speak to the instructor in order to clarify what types of supporting presentation material strengthens your case) Part 5: Conclusion
  • rough costing/budget
  • write a brief desirability, viability, feasibility (DVF) analysis
  • review your idea persuasively, as if you were vying for your concept/solution to be chosen from a number of different design teams (Why is this important? Why will it work?) outline potential next steps (if this idea were to be chosen)
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