BUSN200016: Research In Business- Developing Customer Loyalty- Project Proposal Writing Assignment

Internal Code: 1HEIJ

Project Proposal Writing Assignment:

Task: Assessment 3 requires the preparation of a full project proposal that should contain: a statement of the problem, research aim and objectives, justification and potential output of the research, conceptual framework and research hypotheses, methodology and organisation of the study 1) statement of the problem - A study on the role of customer commitment on the influence of marketing in developing customer loyalty (name any Australian company and do the research accordingly and create the report on that basis. ) 2) research aim and objectives – please be specific and give detail of particular aim   and objective 3) Justification and potential output of the research, conceptual framework and research hypotheses, methodology and organisation of the study: Everything to be specific and justified properly in detail with proper methodology and explanation. ( focus on secondary data collection method more) 4) I’ve attached the Assesment-1 on that basis you need to do the modifications and in detail report to be generated. 5) Structure of the Assignment

• A cover page with assessment criteria
• A table of content with topic
• Introduction
• Problem Statement
• Research aim and objectives
• Justification of the project
• Potential research output
• Conceptual framework
• Methodology
• Organisation of the study
• Project budget and budget justification
• Gantt chart
• References
• Appendix (if any)