BUSN20016: Research In Business - Marketing - Management - HR - Assessment Answer

Subject Code: BUSN20016 Internal Code: E_AI_EJAD_CCF

Research In Business - Marketing - Management - HR - Assessment Answer

Assignment Task:

• Remember, it is your project and if you select something that holds a deep interest for you, you will find it easy to commit and you will be highly motivated to complete the work that your project outline requires (Assessment 1), and subsequently that your project proposal requires (Assessment 3).
• Make sure that your topic is relevant to your current area of study or what you want to be in future. There is often a temptation to pick a topic that is too broad and might require a longer time to do it properly.
• Up to five topic areas are given below under five broader areas of interest (i.e., discipline). We strongly suggest you choose a topic from one of the broader areas. However, these are not the exhaustive list and you can choose beyond this list.

1.Marketing: Marketing communications – such as why do some controversial marketing communications work whilst others fail? Social marketing: such as why are social networks more persuasive than traditional word-of-mouth? Telemarketing – such as selling goods or services to the customer via telephone or surveying customer satisfaction via computer-assisted telephone interview Branding –Impact of branding in sales or organisational development Factors affecting product marketing: How can countries use national culture to help them promote major exports? 2. Management: Enterprise management – such as how can an organisation (any industry) engage with and facilitate the creation and growth of new ventures, including opportunity identification and evaluation, venture capital, and/or corporate venturing; and what are the processes for managing and improving the success of the enterprise? Strategic management – such as investigating high performing and innovative firms in turbulent environments Corporate governance such as how can an organisation (any industry) cope with environmental, social, and ethical influences upon their practices and processes of doing business; including environmental sustainability, corporate social responsibility, stakeholder management and influence, and business ethics? 3. Human Resource Management Leadership– such as leadership impacts on organisational performance Employee engagement, wages and workforce performance Decision making under pressure Avoidance approaches to conflict Maintaining performance during organisational change 4. Accounting Managerial accounting- how can managers use accounting information to make better decisions? Technological development in accounting – such as technological development relating to information processing and its impact on accounting Accounting system design- The effect of accounting information and auditing on the design of organizations Forensic accounting- such as using forensic accounting as a tool for fraud detection 5. Economics and Finance Property market dynamics – such as the impact of the global financial crisis in the Australian property market Risk and uncertainty in coal and oil markets Financial characteristics of large and small firms Economics of production systems Managing cash flow

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