BUSN20017: Data Solutions is a Medium Sized Company - Business communication

Internal Code: MAS7480

Business communication

Case study: Data Solutions is a medium sized company that sells data management software. The company is based in Brisbane and has offices in both Melbourne and Sydney. After conducting an organization-wide communication audit it has become apparent that external communication processes, such as marketing and promotions of the products, are effective and cost-effective. However, the audit has highlighted that there are problems with the internal communication processes. Specifically, the problems are as follows: 1. Employees are not always choosing the appropriate means of communication (traditional or digital) for the context and the audience. 2. The internal organizational communication network is limited and partial, with some groups being left out. 3. Intra-organisational meetings are ineffective. You are the director of the organisation and you are sending out a memo to your employees. The memo should reflect the following structure: 1. Opening a. To: b. From: c. Date: d. Subject: 2. Objectives and background a. Describe the communication audit process b. Specific purpose c. General purpose 3. Problems a. Problem one—quantitative and qualitative significance b. Problem two—quantitative and qualitative significance c. Problem three—quantitative and qualitative significance 4. Action steps to solve the problems a. Problem one b. Problem two c. Problem three 5. Closing a. Briefly outline a synopsis of the memo b. Explain the benefit of compliance to the employee and/or organisation. c. Offer assistance and provide contact details