BUSN20017: Effective Business Communication - Marketing Assessment Answer

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Subject Code: BUSN20017 Internal Code: E_AI_DHCC_AEE

Marketing Assessment Answer

TASK: BRISBeautyPro (BBP) is an Australian multinational company that makes and distributes organic cosmetics both within Australia and overseas. The head office is based in Brisbane, Australia. You have recently been appointed as the regional manager for New South Wales (NSW). Upon your arrival in Sydney, you have noticed that the organisation is facing several communication problems. The problems are: 1. Email is not being competently communicated between staff; 2. Staff fail to understand the importance of active listening; and 3. Managers do not recognise the importance of the informal communication network. 1. Introduction (First speaker) a. Attention-getting statement b. The exigency of the topic c. Preview of the structure d. Thesis e. Transition to the next section 2. Main point one (First speaker) a. Problem i. Evidence/example/explanation of the problem ii. Why is it important to solve this problem? b. Solution i. Who ii. What iii. Where iv. When v. Why c. Transition to challenge two 3. Main point two (Second speaker) a. Problem i. Evidence/example/explanation of the problem ii. Why is it important to solve this problem? b. Solution i. Who ii. What iii. Where iv. When v. Why
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