BUSN20017: Effective Business Communications - Management Assignment

Case Study : A multi-national organisation operates in various countries including Australia, Vietnam, India, Oman, and Nigeria. The organisation manufactures and distributes agricultural equipment’s to local and international clients. In total the organisation has 8,000 employees in five countries and more than 1 million customers worldwide. The head office is based in Australia. In recent years the organisation is facing a number of communication challenges. They include: • Timely communication to all staff and clients • Communication breakdown from top management to staff in the front line and vice versa • Feedback from clients on ways to improve product quality and service delivery • Issues around local language • Cross cultural issues in different contexts • Limited development in digital literacy in some countries and use of social media in communication