BUSN9022: Marketing Principles - Charlesworth Nuts Essay Writing - Business Assignment Help

Assignment Task:

Essay 

Charlesworth Nuts is a specialist in Gift Baskets packed with Australia's Best & Freshest Nuts, Fruits & Chocolates and is based in Adelaide, South Australia. In this assignment, you are required to research and discuss the marketing activities implemented by Charlesworth Nuts.

Format of assignment: Your submission document must include the following sections: 

• Cover page (no specific template to follow) providing the details of all members of the group, including name, student number, topic name and code, topic coordinator and word count (not included in the word count). 

• Brief introduction: the company + their overall marketing strategy + information about the industry approx. 250 words. 

• A complete SWOT analysis of their business model (at least 5 items for each section – with brief explanation, in-text references and examples if needed) – approx. 700 words 

• Analytical discussion on the factors that may influence the behaviour of their consumers (situational, group and individual factors) – approx. 600 words 

• Analytical discussion on the variables they employ when segmenting consumer markets (including Demographic, Geographic, Psychographic and Behavioural) – approx. 600 words 

• Complete analytical discussion on their promotional mix (the combinations of methods used by them to promote their offerings including advertising, public relations, sales promotion, and personal selling) – approx. 600 words 

• Brief summary and conclusion – approx. 250 words 

• A reference list (not included in the word count) 

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