Highlights
In a Consulting Report for a client, it is crucial that you integrate recent and relevant research (including academic) and key BUSS1000 theories with evidence about the client and its industry. This is then used to form an overall argument and position to help our client as per the task. Integration refers to having a strong connection between your theory, research, and evidence to help justify your review and recommendation.
Professional writing & building an argument
Being a business report, third person tense must be used (for example you should say: This report recommends I recommend). Ensure you check the correct tense is used throughout the entire report while also checking for inconsistencies and repetitive points.
Furthermore, it is critical that the report is not simply descriptive listing evidence and information with little analysis or critical thinking. Our client is expecting a detailed and well-written business report, not an essay. Simply repeating information, you have found tells our client that you can repeat – not that you understand or are able to conduct an analysis.
The Recommendation needs to be practical (can it really be done in the real world and for this industry?) using research and evidence to justify and evaluate it. This means students must consider the benefits and the challenges of each recommendation.
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