BUSS5139: Critical Analysis of the Project Outcome - Project Stakeholder Analysis - Report Writing - Business Assignment Help

Assignment Task:

Introduction to the Project

The project that will be talked about in this report is the Google glass. It can also be considered as the smart glasses. These glasses are made in the shape of the eyeglasses and it does all the activities that a Smartphone is capable of doing. Without engaging the hands, the Google glasses offered a better vision and better services associated with the Smartphone activities (Wei, et al. 2018). Google X. initially launched this project. Later Google has left the ownership and in a way the ownership has only concentrated upon the company, X. Google Glass was a project that has a futuristic angle within it. In this age of modernization, Google Glass offered a modernized version of the Smartphone without the involvement of the hands (Chang et al. 2016). This project was unique and had a special standard within it. That is the reason why this project has been taken, as it can be able to provide a lot of overview on these factors that the topic emphasize. 

The prototype of the glasses was first introduced to the market of the United States in the year 2013. Google itself solely occupied the manufacturer of the glasses. The glasses have a video camera option and all the different activities that were provided by the smart phones. However, the idea behind the Google glasses is good and modernized but it has acquired a lot of criticism after the initial launch (Rehman & Cao, 2016). The scientists have discovered the fact that it can be very unhealthy on the eyes of human beings as the different things and the display is really close to the eyes. The people are also not very much likely in investing in the Google glass. The profit ratio of the glasses was reducing day by day. Finally, in the year 2015 Google declared to stop the production of these glasses (Chaballout et al., 2016). These are the initial historical information associated with the project Google Glass launched by Google X in the market. Further information associated with the project is discussed below with brief details. 

Project Stakeholder Analysis

In a project, there are different stakeholders who hold the responsibility of the products. In this case, the stakeholders associated with the project are the consumers, the Google glass team and the individual developers. All of their planning and hard work has gone in the preparation of this project. Other than that, there are various other dimensions as well. Stakeholders’ management has been higher in customers. Therefore, the consumers are considered as the greatest stakeholders because the profit of their new launch has relied on their hands and what they feel about the project. Other than that, the Google glass team and the independent developers also play a crucial part in the stakeholder group because all of their programming and the hard work has gone in this project (Ata et al., 2019). Therefore stakeholders management has been higher in case of dealing with programming and manufacturing. They had a huge portion in the profit ration associated with the project. The stakeholders have played a huge part in the initiation and the manufacturing of the product but other than that, they also have a huge contribution in the pulling out action of the project from the market.

Critical Analysis of the Project Outcome

After the whole analysis of the project, it can be concluded that the whole project is an utter failure. Within two years, Google has to pull out the product from the market due to a bad profit scenario. This proves the fact that the project outcome was not at all satisfactory to the company itself (Sahyouni et al., 2017). It has led to the utter loss associated with the project itself. As the customers vividly use the smart phones, the Google Glass services only acted as a replacement of the Smartphone only. Instead of always handling it by hand, it has acquired a place right before the eye. That is the reason why it has been severely criticized by the different doctors and scientists. Placing a gadget right before the eye can be very unhealthy for the eyesight. A huge company like Google failed to measure the poor consequences associated with the product itself (Zhang et al., 2016). Another major problem was the lack of promotional activities and the advertising activities associated with the project. The sudden launch of the project did not attract the customers much and that is the reason why the project has failed to do its business in a satisfactory way.

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