+61480015851
BZ333-353: The Industry Agreed Upon and Why - Industry Analysis Assignment Help
Download Solution
Order New Solution
Internal Code: 1AJJCC
The objective of this exercise is for you to select appropriate analysis tools presented in lectures and use them to gain a thorough understanding of an industry, as agreed upon, through the lens of either a business wanting to enter the industry, a business in the industry who wants to evaluate their strategic position or a business that wants to analyze the industry from an existing product/service perspective.
Introduction
- The industry agreed upon and why
- The perspective of the analysis
- Your assumed strategic position
- The vision of the business
- An overview of the process you went through
- Recommendations based on the perspective you have taken
- External Environment Analysis (Select two tools from; do NOT use SWOT)
- PESTEL or your choice
- Porter’s Five forces or your choice
- Product & Service Life Cycle
- Environmental Turbulence
- Customer Analysis
- Buyer Influences
- Buyer Decision Process
- Research Methods (what research methods you would use and why. But an actual research is not required)
- Competitor Analysis
- Obtaining competitor information (How authentic and accurate is the information?)
- Identifying competitors in your strategic group (How is this done and who are they?)
- Biblical Analysis
- 5Ps perspective
- Compare and contrast assumed strategic position and actual strategic position as a result of the analysis
- your claim (proposition, thesis, point, position) - your point of view, what you believe;
- your reason(s) (explanations)- why you believe what you do;
- your evidence (support or grounds) - the facts, data and examples that support your point of view; and
- your argument (warrant) - how the evidence you have provided leads to the claim your are making.
-
- Provide a brief overview of the whole report so that executives or managers could read the executive summary alone without the accompanying report.
- Allow the reader to quickly understand the information contained in the report
- Persuade the reader that the document is worthy of being read.
- Provide concise, complete, specific and self-sufficient information that can be understood in isolation.
- The executive summary is normally not more than a page in length
- The executive summary is provided on a separate page at the beginning of the report before the Table of Contents.
- An impersonal writing style is used so as to ensure that the report remains formal especially if the audience is your manager or supervisor.
- At least one sentence is provided for each main section of the report
-
- the whole report so that executives or managers could read the executive summary alone without the accompanying report.
- Allow the reader to quickly understand the information contained in the report
- Persuade the reader that the document is worthy of being read.
- Provide concise, complete, specific and self-sufficient information that can be understood in isolation.
Writing an Executive Summary
- The executive summary is normally not more than a page in length
- The executive summary is provided on a separate page at the beginning of the report before the Table of Contents.
- An impersonal writing style is used so as to ensure that the report remains formal especially if the audience is your manager or supervisor.
- At least one sentence is provided for each main section of the report