Highlights
Task:
Module Learning Outcomes
a) Critically examine current academic theory and debates on leadership and strategic management and apply this to current industry scenarios.
b) Analyse both the generic and technology-based issues facing aviation organisations and the factors that influence leaders and managers when devising commercial planning and organisational strategies
c) Comprehensively examine how the aviation sector has incorporated new advances in technology into management, strategy and operations and evaluate the concept of a ‘first mover’ culture within this sector to ensure market leadership in product development and commercial strategy.
Module Syllabus/Content
a) Contemporary leadership in aviation industry; leadership styles, skills, improving organisational performance, building high performance teams, managing & implementing change
b) Strategic management theory and & issues relating to aviation industry including strategic position, strategic choices and strategy in action
c) Impact of external environment on aviation industry including technology and competitive forces
d) Understand strategic capabilities and culture of an organisation in aviation industry, as building blocks competitive advantages and innovation
e) Levels of strategy in organisations and how they use business & corporate level strategies in the aviation industry
f) Strategy implementation and the importance of developing, organising and resourcing for strategy execution
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