Campaign Proposal - Campaign Action/Communication - Management Assignment Help

Assignment Task:

Assessment 3: Campaign Proposal
Product: Report

Can be completed INDIVIDUALLY 
Having professionally pitched your campaign, you will develop a comprehensive strategic communication campaign proposal to help your chosen client overcome the problem you identified in your first assessment (for groups, you will select ONE). 
Your written campaign plan will use the RPACE formula.  You are permitted (and encouraged) to use the material from your first two assessments, with any corrections or adjustments, to populate your proposal/plan. 
Ensure each plan has at a minimum the following: 
•       Executive Summary including authorisation and purpose (indicating who you are acting on behalf of and what you intend to do), and any limitations on the scope
•       Client Background
•       Situation Analysis incl, secondary research and any proposed primary research. 
•       Target Public(s) and the Campaign Goal
•       Campaign Action/Communication schedule that covers off on 
•       Objectives
•       Strategies
•       Tactics
•       Slogans                       
•       Budget, resource allocation and Timeline
•       Evaluation approach
•       Conclusion and Recommendations
•       References
Criteria:  Approximately 3000-word (+/- 500 words) evidence-based strategic campaign proposal written in a professional format
This task can be completed as a GROUP (of two)  or as an INDIVIDUAL.  If done in a group, only one of the projects developed across Assessments 1 and 2 can be used.   Either group or individual will require the work to be 3000 words, with a single mark assigned to both participants (it will be assessed as one work).  

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