A summary of your company’s performance to date (ie: Year 13).
Based on your evaluation of the performance of your company, develop specific strategies for Year 14. Briefly explain the approach you have taken.
You will then need to outline the BSG decisions you would make, specifically addressing each of the following aspects:-
Financial Management– Based on your company’s current financial position, outline and justify your approach to the ongoing financing of your company. Include aspects such as investments in assess, debt and/or equity financing, credit rating, refinancing as required and cash flow
Operations – Justify your forward operational strategy based on your company’s overall strategy (Refer to lecture 2, slide 4 in particular) and tactical changes you may need to make. Include discussion on asset utilisation, plant upgrades, new plant, etc.
Human Resourcing – Outline and justify your approach to ongoing resourcing and productivity.
Marketing – Using the competitive intelligence data in the BSG, develop and justify the marketing activities for Year 14.
Based on 1-4 above briefly outline key decisions you would make in the Business Strategy Game.
Discuss how you would ensure that the five key shareholder expectations continue to be met or how you will ensure that you address any shortcomings.
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