Car Wash Industry - Case Study - Management Assignment Help

Assignment Task:

Task:

STRATEGIC MARKETING PROJECT OF A CAR WASH.

Car wash Industry is growing in South Africa. This is shows that there is a market for this type of business. Imagine you have embarked on searching for everything you need to know to start running your own car wash business. Now, use your knowledge and understanding of the field of marketing strategy to uniquely structure a VALUABLE STRATEGIC MARKETING PROJECT IN SETTING UP YOUR OWN CAR WASH BUSINESS. [60 Marks]

PROJECT STRUCTURE (36 Marks)
Your detailed car wash strategic marketing project should be uniquely structured into four strategic marketing process sections as follows:

1. The segments in the market served by the car wash as a business unit. (9 Marks)
2. The markets the car wash focus on (target market). (9 Marks)
3. Products and services the car wash will market (product market segment). (9 Marks)
4. How the car wash will position itself in segments. (9 Marks)

THEORETICAL CONTENT (24 Marks)
Demonstrate a strategic marketing process and plan for a new CAR WASH company in car wash market by describing the following EIGHT theoretical areas from the prescribed textbooks and other literature from your own research:

1) Explicating the nature of strategic marketing. (3 Marks)
2) Situating Business-level strategies linking them to corporate-level strategies within the
South African marketing environment. (3 Marks)
3) Discussing developing marketing opportunities. (3 Marks)
4) Discussing marketing strategies in the lifecycle. (3 Marks)
5) Explaining product and service innovation. (3 Marks)
6) Explaining Branding and positioning. (3 Marks)
7) Explaining Marketing metrics. (3 Marks)
8) Explaining Marketing ethic and corporate sustainability.

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