Highlights
Cargills Food City is the Sri Lanka’s largest modern retailer. Cargills Food City was founded in 1983 and it continued to offer products of a higher value at a lower price. Today the Cargills retail operation is scattered throughout the island and caters to the local consumers through ‘Cargills Food City’ supermarkets and ‘Cargills Food City Express’ convenience stores.
Cargills Food City has been rated the 10th most valuable brand in Sri Lanka according to the Brand Finance Index ratings of 2016 with an AA+ rating. It is also the only retailer to be ranked among the top ten national brands in the country. Cargills Food city footprint has reached 366 stores covering all 25 districts of Sri Lanka.
You may find the information for Cargills online, Company reports, cases studies, and newspaper articles. The literature sources should be books, journals, refereed papers and appropriate online sources. You should find the sources of information that you will use to deliver the three assessment parts within the first four weeks of the course. This is important and failure to complete this task will jeopardise your performance on the module.
Your submission should address the following 3 Parts:
Part 1
Using the specific operations performance objectives, it can be argued that Cargills is focused on satisfying its customers’ requirements by offering fast service at a lower price, through strategic partnerships that assist its customers to improve the services they offer.
Specifically you should:
Outline the essential components for ‘effective business operations management’ (creating value for the customer) for Cargills’s operation in Sri Lanka.
Use a soft systems methodology to evaluate the issues Cargills might face if they decide to introduce hybrid facilities to allow their customers to continue shopping
in store, as well as ‘order goods online and have these delivered to the door’ to compete in the market place. Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four v’s profile etc.).
TIPS:
1. You should start with what Cargills is doing well compare to the sector (why customers shop at Cargills).
2. Research the problems they may face changing their business model (going hybrid - the change) using Soft
Systems Methodology (critical analysis of need/problem to be solved).
3. Support your discussions with appropriate operations models (quality/depth).
You should compare and contrast different models used by the sector in which Cargills operates and recommend appropriate solutions to continue being competitive in the
market, make easier for customers to select and buy their products (issues to consider centralised/decentralised inventory and delivery chain, customer value chain, cost implications, sustainability etc.).
Comparison of different solutions with costing and choose one solution to take forward with reasoning.
4. Your academic enquiry should lead to synthesis of important issues around the problem and solution.
5. Critical analysis and evaluation of customer’s digital experience, how the new model will enhance the customer’s experience.
6. Innovative ways to serve their customers better.
7. Consider the services which are unique and benefits to Cargills.
8. Consider customer value for shopping online and in sore (which market sector are they chasing by changing the business model.
9. Comparison of different solution with costing and choose one solution to take forward with reasoning.
10. Following models not to be included in here Porter or Swot you may use these for your own research.
11. Writing should be essay style (Synthesise) no bullet points, no graphs, no tables or pictures
12. Appendix not allowed.
Part 2
For the new system you should include Root Definition, CATWOE and produce a detailed “Rich Picture” (hand drawn) to fully illustrate your answer. Your rich picture must indicate the problems well as the solution. (Not included in the word count).
By means of a Business Process Plan (BPP) illustrate the changes including “AS IS” and “TO BE”. Brief explanations of both plans are required and support your discussions with relevant literature. You must follow the Business Process Management (BPM) standards covered in the class. Part three is the implementation of the new process (“TO BE”); failure not to include the BPP may result in marks not awarded for part three. (BPP not included in the word count).
13. Rich picture (fully illustrating part one, the problem and the solution).
14. Root Definition (based on your chosen solution).
15. Table for CATWOE (this is to test the Root Definition).
16. “AS IS” process plan (include brief summer of the process plan).
17. “TO BE” process plan (include brief summery to explain the process plan)
18. Include these in the body of the assignment (follow the assignment structure)
Part 3
Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process (“TO BE” business process plan)..
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