Case Study - Client’s Brief - “The Smith Family” - Management Assignment Help;

BACKGROUND The Leeuwin Ocean Adventure Foundation is a not-for- profit organisation that runs a youth development program, aiming to challenge and inspire young people to realise their personal potential and make a positive contribution to the wider community through the unique medium of tall ship sailing. Launched in 1986, the Leeuwin has continued to sail our Western Australian coastal waters, delivering its unique youth development programs to over 40,000 young people.   Leeuwin II is Western Australia's own Tall Ship, a 3-masted barquentine with over 810 square metres of sail and an overall length of 55 metres. Leeuwin II is a working ship and all voyage participants are expected to be involved in most aspects of ship operations, from sailing, steering and navigating to cleaning the ship and climbing the mast.   Leeuwin operates under the principle of "challenge by choice” - the level of the challenge is up to each individual. Our 28 years of operation clearly demonstrate that the more each participant is willing to challenge themselves, the more they take away from the experience. We have a voyage to suit everyone, from Youth Explorer, Adult Adventure or Ultimate Challenge Voyages to Daylight and Twilight Sails.   Our mission is to challenge and inspire young people to realise their personal potential and make a positive contribution to the wider community, through the unique medium of a tall sailing ship.   We have to make client’s brief on “The Smith Family” non-for profit organisation of Australia And need to add both the proposal but brief not too detail   1. To develop marketing strategies and action plan with recommendation on how to successfully recruit more student at Curtin to enlist as volunteer for the smith family’s learning club and potentially linking volunteer opportunity to curriculum.   2. Create a marketing plan to encourage more children to join the smith family learning club. The plan will raise awareness about the learning club program in the community, with eligible families as well as amongst partner’s schools, and increase student’s participation in learning clubs.