Case Study: Coffee Rome - Management Assignment Help

Assignment Task:

Task:

Case study:
Coffee Rome is a reputational coffee brand that operates 21,000 stores across the world. Along with the coffee stores, the business also has a wholesale business of whole bean and ground coffee.
Business model
Coffee Rome operated as Franchise model. The company is known for its replicated consistency across the globe. Franchising helps this company to access capital easily as well as reduces risks that would tarnish its brand image
Focus and branding
Coffee Rome’s primarily brands itself as a provider of beverages offering a more typical coffee house dining experience. The firm’s locations are designed with their customer’s comfort in mind. Inviting décor and free internet provides a more enticing option for people who looks for a place to speak with friends, relax or read. All these attract customers who are willing to pay more for quality services.
Coffee Rome compared to its competitors has tighter margins as it operates its own stores. Also, the company offers an extensive menu while maintaining its quality which attracts more customers and makes more profits.
Coffee Rome, especially in its supply chain, has no room for inefficiency and waste.
Global challenges Coffee Rome faces in the supply chain
The company had exponential growth over the past few decades. But over the period of the last three years, the company has faced issues relating to increase in the operational cost coffee production. The supply chain has contributed to a great extent to the operational cost.

Task:
You are working as a Research and Development (R&D) Manager at Coffee Rome. The management has asked you to initiate and lead applied research.
To do so, you need to complete the following project activities:

a) Formulate a research proposal or plan
b) Design an applied research project.
c) Compile a research report.
d) Present research findings.

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