Case Study : Honey from Heaven - Management Assignment

You have a growing small business based in Jarrahdale, Western Australia that produces honey from Western Australian trees - especially Jarrah, but you also have access to Karri, Marri and other honeys.  The Jarrah honey is highly sort after for both its taste and healing properties, that are related to its antioxidants, antibacterial and antimicrobial properties.  There is an indication of very strong demand from Singapore, Hong Kong, and mainland China (especially Shenzhen) and for high quality mono-floral honey from Australia, especially the well-known Jarrah honey and the expectation is that prices of at least twice that charged in Western Australia can be charged on a retail basis.  You are currently selling your honey in the local Western Australian market through your online store and shop front store and you supply wholesale to 5 specialty retail stores in Perth.  Your online/shop front retail price for the Jarrah is $75/kg (grade 3), $102/kg (grade 2) and $132/kg (grade 1) and the wholesale price is 70% of the retail prices.  You can supply other high quality mono-floral honey from other Western Australian trees, and that generally retails for about $25/kg with wholesale being $15/kg of the retail price.  Supply is limited for the Jarrah honey and you can only guarantee that you will have 400kg of each of the Jarrah honeys, but you can supply no less than 10,000 kg of the other mono-floral honey.  You have been told that you should export your honey and you have decided that you will do that. Assessment  Question :  Explain the unique issues facing new and emerging international businesses, and summarise how they impact upon the cultural, economic, financial and management decisions that they must make when entering the global market. Evaluate the appropriate strategies to be adopted by international business when dealing with marketing, human resources, operations and technology. Devise a plan that sets out the strategies to expand a hypothetical business into the international market. Apply high level reasoning and conceptual thought to complex ethical and social issues and devise strategies to address the underlying problems.